Board of Directors

Meet the Salmon Arm Folk Music Society Board of Directors

Alan Bates

Alan Bates

Director / Chair / Audience Education / Infrastructure / Human Resources / Environment / Accessibility

About Alan

Alan has been a member of the SAFMS and a fan of the Roots & Blues festival since moving to the Shuswap in 1995. Alan is self-employed, he is a problem solver, and he offers business and creative-thinking skills that he hopes will help keep the SAFMS going strong in the future.
Steve Atkins

Steve Atkins

Director / Vice Chair / Scholarship / Merchandise / Programming Advisory

About Steve

Steve was first elected to the Board of the SAFMS in 2015. He is a former teacher and school administrator with a life long passion for live music and the arts in general.
Rob Marshall

Rob Marshall

Director / Treasurer / Finance / Governance

About Rob

Rob is a long-time supporter of SAFMS and the Roots & Blues festival. He joined the Board of Directors in 2017. Rob brings many years of leadership experience and organizational skills to the board.
Elaine Holmes

Elaine Holmes

Director / Secretary / Volunteer / 35th Anniversary

About Elaine

Elaine is is a full-time teacher and a part-time musician. Passionate about creating a culture to give patrons, musicians or volunteers, an experience that is uplifting and memorable.
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Marianne VanBuskirk

Director / Strategic Planning/ Scholarship

About Marianne

Her passion for music and community culture has been evident since moving to Salmon Arm in 1994, and she has volunteered at the Roots & Blues Festival because she feels it culturally and financially benefits the community.
Ian McDiarmid

Ian McDiarmid

Director / Infrastructure / Environment / HR

About Ian

Ian’s involvement with the SAFMS goes back many years, and he has been serving as a Board member for the last 20 years.
Brook Roberts

Brook Roberts

Director / HR / Strategic Planning / Youth Advisory / Programming Advisory

About Brook

Brook looks forward to continue his commitment to work closely with the Board of Directors and staff to improve and strengthen community relationships, to develop and support future endeavours of the Society.
Valerie Ellis Peet

Valorie Ellis Peet

Director / Governance / Volunteer / Audience Education

About Valorie

Valorie enjoys the experience of community and has a passion for culture, people and artistic expression. Valorie's aim is to build teams for a safe, friendly and successful event.
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Kimm Magill-Hofmann

Director / Strategic Planning / HR / Accessibility / 35th Anniversary

About Kimm

Kimm is a retired public servant and has volunteered with the SAFMS for over 25 years and joined the Board in 2016. Kimm looks forward to another good year working with a great group of people to bring live music to the community.
KimberlyR

Kimberly Rees

Director / Volunteer

About Kim

Kimberly is a BC Public Servant and has been a volunteer with the Salmon Arm Folk Music Society since 2005, joining the board in 2026. She looks forward to working with fellow board members to help broaden and enrich the music experience in our community.
Joyce Keronas

Joyce Kenoras

Director / Audience Education / Merchandise / Scholarship / 35th Anniversary

About Joyce

Joyce, a member of the Secwepemc Nation, with ties to the Sylix Nation, has volunteered in the community for years. Dedicated to promoting diversity in music and culture; and brings a sense of traditional grounding and outreach to the Festival.
Bernd Hermanski

Bernd Hermanski

Director / Infrastructure / Programming Advisory

About Bernd

Bernd has spent many years as a volunteer director on local boards, including 30 years with the Salmar Community Association. He is now in his 22nd year as a director with the Salmon Arm Folk Music Society.
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Mission Statement – We present excellent culturally diverse music experiences to enrich and build the fabric of community.

Vision Statement – Celebrating Together!

Value Statement – To expose, entertain and enrich our community by delivering an excellent presentation of culturally diverse music and related artistic experiences, engaging a multi-generational audience.

Currently, there are 14 Board Level Committees: Each Board Committee is led by a Board Director, features a staff representative and may include a volunteer at large.

Expanded terms of reference for each committee can be provided upon request.

ACCESSIBILITY – To provide support and research to provide accessibility options throughout the festival and on the grounds. 

AUDIENCE EDUCATION – To provide information, background, and knowledge about the purpose and products of the SAFMS.

ENVIRONMENT – To develop and deliver on a short and long-term plan that reduces our environmental footprint and allows our festival to excel in this regard.  Promote sustainability in environment practices.

FINANCE – Review implication of financial decisions and ensure that financial processes and procedures remain current with the needs of the Board.

GOVERNANCE – The purpose of the Governance Committee is to establish and maintain an effective governance structure that reflects and supports SAFMS Constitution and Bylaws.

HUMAN RESOURCES – Oversee the performance of the Executive Director, and assist in HR operations at the request of the Executive Director and/or the Board of Directors.

INFRASTRUCTURE – To monitor, envision and participate in matters that pertain to the infrastructure and community relationships affecting the festival and office sites.

MERCHANDISE – To ensure that all merchandise related expenditures are managed appropriately.  The purpose of this team is to provide direction and support for the Administrator and Merchandising Coordinator in regards to the related expenditures within the approved budget. 

PROGRAMMING ADVISORY – To support the Artistic Director in the selection of performing artists for the main festival and off-season SAFMS programming.

SCHOLARSHIP – To administer and coordinate the selection of a worthy student to receive the annual scholarship.                    

STRATEGIC PLANNING – To facilitate the planning of a strategic plan to focus and guide Board and staff decision-making.

35th ANNIVERSARY PLANNING – To support and plan the celebration of ROOTSandBLUES Festival’s 35th Anniversary year in 2027

VOLUNTEER – The purpose of this team is to provide direction and support for the Volunteer Coordinator and Executive Director regarding volunteer recruitment, retention; and to manage volunteer related expenditures within the approved budget.

YOUTH ADVISORY – A group of youth to support the Artistic Director in the selection of performing artists for the main festival and off-season SAFMS programming.